I’ve been engaged in technology marketing, PR and media relations for the past 12 years. My particular focus is on media relations with reporters covering technology, and strategic marketing for consumer technology products and services. I work with technology writers, television reporters, producers and analysts in the technology blogging world, mainstream press, traditional print media, television journalists and more.
My work in technology began in 2005, as the first employee at Sticky Inc., a software company focused on removable devices (like USB flash drives); we built software services to personalize those devices. At Sticky I led marketing and business development, and created partnership agreements with more than a dozen prime Web 2.0 startups to integrate their services with Sticky Inc. consumer software.
In 2007 Sticky was acquired by Splashtop Inc., developers of Splashtop, the instant-on OS. At Splashtop I was the director of marketing and PR, and helped launch their software to the world.
In 2008 I transitioned into full time strategic marketing and media relations work as a founding employee at Stage Two, a marketing firm based in San Francisco. At Stage Two I worked as an account manager and account supervisor, working with and running accounts for numerous clients. In my time at Stage Two I helped consumer technology companies develop their strategic marketing plans, created messaging and positioning strategy, and coordinated PR campaigns on the local, national and global scale. I’ve helped launch dozens of companies and products, and been directly responsible for press coverage in publications ranging from the New York Times to CNN to NPR and the Wall Street Journal.
In June of 2010 I opened up my own firm, DRSmedia. We are based in San Carlos, CA, right in between Palo Alto and San Francisco, in the heart of Silicon Valley.
Prior to my work in technology, I spent time both in sales and education. After a Bachelor of Arts degree from UCSB, I started my “career” at SmithKline Beecham Pharmaceuticals as a marketing and sales rep. After reclaiming my soul from the heartless corporate world, I moved to the opposite extreme running headlong into the world of experiential education. I spent my days teaching rock climbing, facilitating ropes courses and leading backpacking trips for the Shalom Institute.
I enjoy the outdoors, playing soccer, and woodworking. I also play the guitar, though with more enthusiasm than skill. I am an avid reader of sci-fi, fantasy, alternative history and historical fiction. Some authors I’m passionate about today include S.M. Stirling, John Scalzi, and Bernard Cornwell.
My career as a professional storyteller spans 10 years with a diverse client base ranging from B2C and B2B technology startups, to Fortune 1000 companies, and even local and national political campaigns. My passion and focus rests on crafting messaging that is clear, consistent, and builds an overarching narrative that strengthens the client's brand. While my recent focus has been marketing, media relations, and UX/UI design for consumer technology companies, I actually honed my skills in the pressure cooker of political campaigning. In politics, every message matters, and I spent four years crafting and delivering positioning and messaging for candidates at all levels, from President to Dog-Catcher.
Politics provided incredible experiences and a unique skill set, but my heart’s always been in tech. I hold a Masters degree from New York University and, after operating both as a successful professional political consultant and consumer tech consultant, I’ve worn more hats than a milliner’s mannequin. Cool Fact: I even worked with Chuck Norris and lived to tell the tale.
When I’m not burning my retinas playing with all of the glowing gizmos that speed up and enrich life here on our little blue globe, I enjoy hiking, painting, and proudly waiting in long lines for movies based on characters I should have outgrown decades ago.